Case Study..
Kerut: La Jolla
Site: www.kerut.com
Kerut: Women's designer clothing boutique in La Jolla
Challenge
When the owner of this gorgeous women's boutique approached Appeal to create her new site, our challenge was to convey the beachy, Moroccan, Nantucket, 50's Palm Springs feel of her store to the web. The store is like a little bungalow overlooking the ocean in the heart of La Jolla, California. A playground for the rich and gorgeous.
Solution
We first needed to get a firsthand feel for the vibe and mood of the store. After spending some time their, interviewing the owner, perusing the beautiful collections of clothing and jewelry, we started to get what this place was all about. It's not just a store, is a complete service. Trunk shows with today's hottest designers, wardrobe editing and cultural events, all tucked into this beautiful little spot by the sea.
We took all we learned and experienced and created a website that expresses who the owner is but also the wide variety of tastes, colors and styles that makes Kerut so unique. We created not only an eye pleasing, easy to navigate site, but a large backend content management system and e-commerce solution.
Results
The result is a beautiful site that gives you a taste of what Kerut is all about; the press, the media, the designers, the collections, and most importantly the service. The owner is able to keep her site completely up to date by having full control of her site. From updating the large photographs on the Home page to updating new press pieces to adding new designers. All with the ease of an easy to use custom admin panel and full access to her store products. By keeping the site and store up to date, her clients always know what's happening at Kerut.
Ultimately, Kerut is a boutique to visit when you're in La Jolla, and kerut.com is the place to shop for unique women's wear.