Case Study..
Torrey Pines Lodge
Site: www.torreypineslodge.com
Torrey Pines Lodge: Torrey Pines La Jolla - Luxury Hotel
Challenge
We were approached by the very famous 'Lodge at Torrey Pines', a world renowned AAA five diamond award winning resort, about re-creating a brand new, fully branded site to truly match the exquisite splendor of this 'World's Best Hotel' (Sunset Magazine), sitting at the 18th hole of the world famous Torrey Pines Golf Course. Our largest challenge was to display the incredible detail that the hotel owner wanted to showcase. The hotel was built to spec from actual plans of a house built in Pasadena in the early 1900's. Even the stained glass lighting fixtures are exact replicas.
Solution
The owner insisted on putting our entire crew up at the resort so we could fully taste and appreciate this amazing Award winning resort. From fireplaces in each room to full spa treatments to an amazing dinner, we truly experienced what the Lodge is all about. With that knowledge and the wonderful experience we had, we were able to grasp what the owner was truly looking for with this site. We used many detailed photographs that were taken over that weekend to use throughout the site to really showcase the incredible detail that was used when building this hotel.
Results
The result was a site that truly gives the visitor the 'experience' of being at the Lodge. We built a large, complex Content Management System so that the staff can keep the site fully current with news, awards, events and the ability to make a reservation from the site. We also created beautiful mega menus that have imagery on each menu to make it easier for the site visitor to visualize each part of the resort. The site was the award winner of the 2011 Gold International Communicator award for excellence.
The Lodge at Torrey Pines is a great place to stay and torreypineslodge.com is a great site to visit!