What is "Responsive Web Design" and do I need it for my website?
John takes a closer look at responsive web design and why it may or may not be important for your website
SAN diego, CA (May 7, 2012) – Mark Netter, 51, has joined strategic interactive agency Appeal Media as vice president of business development, announced Ivan Todorov, co-founder and CEO. Netter's career spans business development for digital and social media marketing as well as production in film, television, and videogames.
Mark brings uniquely relevant experience and capabilities in today's digital marketing and social space. We look forward to the new opportunities in the months ahead, said Todorov.
I've known the Appeal Media team for almost a decade and have been blown away by how they have grown Appeal into a full-service digital agency," said Netter. "Appeal is perfectly positioned to deliver state-of-the-art digital experiences, campaigns, and branding to top-tier clients. I'm extremely excited to be joining the team.
Netter was formerly COO at Filena Content Inc., in San Diego, CA, which was formed in 2009 by programming executives from Al Gore's CurrentTV to create original video content that captures the consumer's voice, synced with social media strategy and execution.
Previously, he was regional sales director, West, for New Media Strategies, a pioneering social media agency based in Washington, D.C. (part of Meredith Corporation since 2007.) Here, Netter earned business from corporate, entertainment and public affairs clients throughout the Western U.S., developed strategic proposals and worked with client teams on social media promotion and intelligence initiatives.
Earlier Netter held positions as director of business development for mobile social network Zannel, Inc. and entertainment ad agency Deadline Advertising. Clients he has worked with include Adobe Systems, Capitol/EMI Music, CBS Daytime, Disney Pictures, GSN, Intel, Lifetime Television, Mattel, McAfee, MGM Resorts International, Mitsubishi Motors North America, Sony PlayStation, Starz Media, Universal Pictures, and VH1, among others.
Netter is an MFA graduate of the New York University Tisch School of Film and Television, and an AB honors graduate from Brown University. He lives in Santa Monica with his wife and two sons and enjoys learning about movie history and writing songs on electric guitar when he has leisure time.
Appeal Media is an independent, full-service digital agency focused on building durable connections between brands and consumers. Responsible for strategy, creative, technology, social, mobile, digital product development, search and analytics, the agency is a partner with some of the world's favorite brands, including Microsoft, VIZIO, Adobe, Naked, FX, Dole, and Honda. Founded in 2001 and headquartered in San Diego, the company is over one 50 strong and recognized as an Agency of the Year by Ad Age.
Appeal Media believes your digital agency is your most important marketing partner. Digital is the fabric of human communication and interaction, the foundation upon which progressive brands build their most valuable consumer connections. Traditional advertising alone is no longer enough. "Listening" is the cost of being heard. Appeal has created a culture and methodology for strategy and storytelling across multiple consumer touch-points, powered by insights gathered daily from the digital and analog space. By developing an intimate understanding of human motivations and cultures we give brands the courage to behave and communicate authentically.